The
Ostrich
Routine
The Bull
Financial superpower
Routine
Being aware of financial risks and taking a cautious approach to managing money.
Untapped financial potential
Flexibility
Anxiety can sometimes get in the way of making long-term decisions to grow your finances. Trying new investments, budgeting methods or ways of saving help build your confidence.
Ideal collaborator
The Bull
The Bull’s confidence in high-risk, high-reward opportunities can help you explore new growth strategies safely. Your cautious approach will help The Investor add more stability to their portfolio. Together, you can balance risk and security to make the best financial decisions.
About you
You love a routine, and hey, so do we. You prefer familiar financial habits and stick to known brands and products, avoiding unfamiliar options. You’re a cautious spender and your discretionary and non-essential spending is minimal.
You tend to shy away from updating your budget and making big financial decisions because they cause stress and anxiety. But your routine allows you to ensure your finances are never in a dangerous spot.
Your friends most likely call you before they make a big (and usually unnecessary) financial decision to talk some sense into them.
Big 5 personality traits
Conscientiousness
Conscientiousness defined: Thoughtfulness, organization skills, being responsible, and good at managing tasks and goals.
You tend to struggle with organization and managing tasks and goals when it comes to finances.
Neuroticism
Neuroticism defined: Tend to feel anxious, moody, or easily stressed.
You have high anxiety and stress when it comes to financial decision making.
Extraversion
Extraversion defined: Motivated by socializing and being around people, feeling primarily energized by social interactions.
You have a tendency to avoid social situations that involve big financial decision-making. However, this does not necessarily mean you do not like socializing.
Agreeableness
Agreeableness defined: Being friendly, kind, and cooperative. Prioritizing keeping the peace and getting along well with others.
You have some level of cooperation but personal concerns take priority.
Openness to experience
Openness defined: Lover of new ideas and experiences. Being curious, creative and open-minded without hesitation.
You tend to stick to a routine and familiar financial habits.
Your personalized financial wellness toolkit
Growing your financial skills
Stretch your financial goals
Your cautious nature helps you avoid high-risk financial decisions that could have a negative impact on your financial future.
But it can also hold you back from making more decisions that have great returns.
Find a plan that will help you update your financial goals and budgets to mitigate anxiety, such as regular budget reviews with a financial advisor at your bank. You can even chat with a friend to get started (ideally one who is The Bull or The Squirrel).
You love a routine when it comes to how you spend your money. Routine, along with the right support system, can also help you make new financial decisions and complete financial tasks with low stress.
Financial Literacy
The unknown is scary for anyone. Increasing your financial knowledge of investments, budgeting and financial concepts is a great way to build confidence and decrease financial stress. With this new knowledge, you can set small, achievable financial goals to gain a sense of control.
Download and share your results
Here’s a sharable version of your money mindset profile. Post it to social media and work with your ideal collaborator to improve your financial health.